By completing the Bachelor of Business Administration program, students are prepared with a general education in business administration and with specific knowledge in a specialization area. The four specialization areas are General Management, Finance, Marketing, and Accounting. Although it is stated by some that “many organizations seek generalists rather than specialists when hiring employees”, the intent of the program is to prepare students for a range of opportunities available in business administration. These opportunities include managing business operations, decision making, and organizing people and other resources as efficiently as possible to achieve the goals of the business organization.Program length: 4 years
BACHELOR OF BUSINESS ADMINISTRATION: GENERAL MANAGEMENT SPECIALIZATION (Suggested program flow.)
|Program Area||First Year||Second Year||Third Year||Fourth Year|
|BUL 301||GEB 401
|General Education||ENG 101|
MATH 106 or
MATH 108 or
|ARE 301||ART 408
I. All applicants for undergraduate admissions must:
- Complete an application and pay a $50 application fee.
- Send official transcripts of all previous study and provide proof of graduation from high school, or having received a GED.
- Write an essay describing why you want to attend Athena University, why you think you are prepared to be successful at Athena University, and what you hope to accomplish in your life after graduation from Athena University.
- Complete Athena University admissions test, or submit scores from SAT or ACT examinations, or submit prior college credit in English and Math.
II. International applicants for undergraduate admissions must:
- Meet all the above requirements.
- Send official transcripts of all post-secondary institutions – must have non-US academic degrees evaluated by an evaluator approved by NACES.
- Guarantor’s Statement (PDF) with supporting financial documents from a financial institution with current U.S. dollars exchange rates.
- The official score report of either TOEFL or IELTS English proficiency exam. The minimum score required is TOEFL (IBT) = 65, TOEFL (PBT) = 525, TOEFL (CBT) = 193, or IELTS = 6.0.
Additional options to meet English proficiency requirements
- Submission of a post-secondary transcript verifying completion of 8 semester-credit hours of baccalaureate-level (excluding remedial or developmental) courses with at least a C (70 percent) average from an institution in which the language of instruction was English.
- Successful completion of an approved external Intensive English Program.
- Submission of documents demonstrating successful completion of an Athena University recognized, intermediate-level English as a Second Language (ESL) course.
- Completion with a grade of B (80%) or higher of two or more baccalaureate-level English writing or composition courses from an Athena University recognized, post-secondary institution or community college.
- Transfer from an accredited college or university in the United States with a grade of B or higher in ENG 101 completed within the previous three years before admission to Athena University.
III. Special admission requirements for non-matriculated applicants
- Applicants wishing to enroll in courses for personal or professional enrichment, but who do not intend to pursue a program of study, must submit an application for admission and complete a non-matriculated student enrollment agreement. Some general admission requirements and procedures may be waived. Applicants must demonstrate they possess the requisite skills and competencies for the intended coursework.
- Send official transcripts of all post-secondary institutions - must have non-US academic degrees evaluated by an evaluator approved by NACES.
- Enrollment with non-matriculated status is limited to courses attempted totaling 27 semester credit hours, and further restrictions may be imposed if student is not making adequate progress. Non-matriculated students seeking to pursue a program of study must submit a written request to the Chief Academic Officer, meet all admission, financial, and academic requirements for the intended program, and sign a new enrollment agreement before permission to pursue the program of study is granted.
Note: For the General Management Specialization in the Bachelor of Business Administration Program
Given the above general requirements for undergraduate admissions to Athena University, applicants who want the General Management specialization are recommended to have at least a 2-year associate degree or its equivalent, or have experience working in a supervisory position.If you want to get started on the application or want more information about Athena University, contact us at email@example.com or call 1-800-806-4711.
BBA Course Description
|Course ID||Cr Hour||Course Title and Description|
|This course is designed for beginning students to gain the ability to understand, speak and write the language of accounting and finance. This course will introduce the basic concepts of accounting principles, discuss the accounting techniques for preparing financial statements, and develop the understanding of the links among accounting information, financial statements, investment analysis and business decisions.|
|In this course, students will learn the accounting theory principles and practices underlying the earnings statement, retained earnings statement, statement of financial position and statement of cash flows. Emphasis is given on the measurement, valuation and reporting of assets and liabilities and their effect on earnings determination.
|ACG301||3||Financial Reporting I|
|This course presents the general theory of accounting and the practice thereof focusing on the preparation of financial statements and their conceptual framework, revenue recognition, conversion from cash to accrual basis, the time value of money, monetary assets, plant assets, inventories and research and development costs.
|ACG302||3||Financial Reporting II|
|This course continues the study of the general theory of accounting and the practice thereof and focuses on current liabilities and long-term debt, accounting for income taxes, pension and other benefit plans, leases, earnings per share, accounting changes, stockholder's equity, and investments.
|In this course, students will learn topics such as Activity Based Costing and Management (ABC & ABM), cost behavior and classification, cost volume profit analysis, short term decision making, budgeting, performance measurement, and cost control.
|ACG401||3||Financial Reporting III|
|The last course in the sequence on the study of the general theory of accounting and the practice thereof and focuses on governmental and nonprofit organizations. The course looks at accounting for business combinations, consolidated financial statements, international operations, and other advanced reporting issues.
|ACG404||3||Financial Statement Auditing|
|The course presents an in-depth analysis of topics related to financial statement auditing focusing on audit theory and professional standards. Some topics that will be covered include professional responsibilities of financial statement auditors, the impact of the SEC on auditing, objectives in planning an audit, internal controls, audit evidence, audit sampling and the preparation of the final audit report.
|ACG405||3||Federal Income Taxation I|
|The course presents the study of the fundamentals of federal income taxation as it relates to individual taxpayers and includes income, deductions, credits, and property transactions.
|ACG406||3||Federal Income Taxation II|
|A continuation, this course presents the study of the fundamentals of federal income taxation as it relates to business organizations, including corporations, partnerships, S corporations, limited liability companies, and trusts. Also discussed are estate and gift taxation, and the compliance responsibilities for tax professionals and taxpayers.
|In this course students will study the laws affecting the operation of businesses. Topics include commercial paper (checks, promissory notes, certificates of deposit, etc.); credit transactions and security devices (mortgages, pledges, liens, etc.); agency; and bankruptcy.|
|BUL302||3||Intellectual Property Rights|
|This course focuses on the protection of proprietary rights in inventions, writings, creative expression, software, trade secrets, trade designations, and other intangible intellectual products by federal patent, copyright, trademark and unfair competition law, and by state trade secrecy and unfair competition law. Consideration will be given to the challenges posed for traditional intellectual property paradigms by new technologies and the shift to an information-based economy.
|The main aim of this course is to teach basic concepts of economics. The student will show mastery of basic microeconomics terminology through defining and discussing of terminology as well as applying it to current macroeconomic events; calculating microeconomic variables; the use of models to analyze the behavior of individuals and firms.|
|ENT401||3||Web Entrepreneurial Management|
|This course will teach the process and methods of opening an online shop, including: Getting Started, selecting industries, making an e-show, logistics and distribution, and online payment. Students are able to analyze the latest Internet business and social-media-marketing-case-studies, and enhance their understanding and capabilities of Internet business management.
|This course covers the concepts and skills of financial management within a business and builds on an understanding of accounting, business, economics and mathematics. Students learn how to analyze financial statements; plan appropriate action; prepare budgets; analyze investment options; determine the best means for financing business endeavors; and assess both the return and the risk involved in a firm's financial decisions.
|FIN301||3||Financial Statement Analysis|
|This course focuses on the effective analysis of financial statements by integrating the concepts and principles learned in previous accounting courses. Students will examine the analytical tools to assess a company's performance, the concept of quality of earnings, approaches to valuation and other issues.
|FIN302||3||Fixed Income Securities|
|This class will provide students with the tools to take the necessary actions that as a manager they should take to increase the value of the firm. Among the topics studied we have: concepts of corporate finance, fixed income securities, stocks, projects and their value, cash distribution, capital structure, managing global operations, and financial decisions.
|FIN303||3||Credit and Risk Management|
|This course provides students knowledge regarding credit and risk management and discusses the principles of credit risk management applied to aspects of financial institutions beyond just loans.|
|FIN304||3||Real Estate Management|
|This course provides determination of financial feasibility for proposed real estate investments, the effect of income taxes and various financing patterns on the equity investment, and the criteria for proper decision making to maximize benefits for equity investors.|
|FIN305||3||Financial Risk Management|
|This course deals with the ways in which risks are quantified and managed by financial institutions. Among the topics covered are market risk, credit risk, operational risk, the regulation of banks, and the credit derivatives market. The course also focuses on the ways banks and other financial institutions measure market risk, and control credit and operational risk. Additional topics include the new Basel III regulatory requirements for banks, the Value-at-Risk Measure for measuring market risk, hedging techniques used by traders, mathematics of interest rates, economic capital and risk adjusted return on capital (RAROC).
|The course will cover the theory and practice of pricing and hedging derivative securities. Students will critically study the important features of the trading and hedging of various derivatives. Emphasis is put on the investment uses of derivatives and methods employed in managing and controlling derivative risks.
|This course focuses on private equity investing, including investments with control, buyouts, and minority investments at various stages in a company's life. Private equity investing activity has grown significantly over the past decade and will be covered in this course.
|This course aims to present the investment environment of security markets, risk-return trade-off between various financial assets, and asset allocation methods and evaluations accompanied by fundamental theories and concepts of investing. Discussion topics include portfolio theory and practice, equilibrium in capital markets, fixed-income protections, security analysis, options, futures, and other derivatives, and applied portfolio management.
|FIN414||3||International Financial Management|
|This course concentrates on international financial management and international trade. Topics in financial management, viewed primarily from the view of managers doing business overseas, include the management of foreign exchange exposure, foreign direct investment decisions, and multinational capital budgeting. Other topics covered include trends in international banking, the balance of payments, the determination of exchange rates, the LDC debt crisis, and the Asian meltdown.
|GEB306||3||Business Research Method|
|This course focuses on the analysis of business problems and the use of scientific research as a problem solving tool. This encompasses the understanding and application of appropriate research designs, research statistics, the use of the computer for data analyses, and report writing and presentation. This course introduces further aspects of business research and demonstrates its fundamental importance in the making of appropriate business decisions. It outlines both qualitative and quantitative techniques for data collection and analysis and gives students the chance to collect and analyze data themselves.|
|This course is designed to provide students with opportunities to apply ethical reasoning to the demands of business management. We will analyze select readings and case studies to explore key ethical principles and the various ways in which business practitioners and ethical theorists address the issues that commonly arise in the business world.|
|GEB404||3||Strategic Planning and Management|
|The purpose of this course is to enhance students’ ability to execute the job of a manager responsible for strategic performance. Specifically, to integrate the different functional areas of business (e.g. accounting, finance, human resources, information systems, marketing, operations management, etc.) into a cohesive whole. The challenge is not only in identifying weaknesses and threats facing firms we will study, but to appreciate the strengths of the firm and anticipate opportunities in the external environment.
|GEB405||3||Small and Medium Business Management|
|The purpose of this course is to provide students with the introductory knowledge in Business and the role it plays in today’s economy. Among the topics studied are: finance, human resources, information systems, operations management and marketing. Students are expected to keep themselves informed and up-to-date with local and global economic news.
|HRM301||3||Corporate Training and Development|
|This course will introduce the basic concepts and operation models of training and development, and use both theoretical and practical approaches to enhance students’ professional competence. The specific topics will include training demands, training planning, training execution, and training evaluation.|
|HRM400||3||Human Resources Management|
|This course will apply both theoretical and practical approaches to enhance students’ HRM professional competence. The related topics will include job analysis and job design, human resource planning, recruitment, selection, training and development, operation management, compensation management, incentives and welfare, career management, and so on.|
|HRM402||3||International Human Resources Management|
|This course explores the diverse issues of human resource management in international companies. The topics consist of multinational operations, the shift in global human resource development, international environment, cross-cultural human resource management, international manager`s appointment, organization and control, etc. The goal of this course is to enable students to understand the international business of actual human resource management functions.
|ISM202||3||Business Application Software|
|This course introduces the essential concepts necessary to make effective use of the computer. Students achieve an understanding of what a computer can do, how it works, and how it can be used to create documents using word processing and spreadsheet applications for personal and business use. Microsoft Office will be used extensively in this course.|
|MAN101||3||The Basics of Management|
|This course provides a basic framework for understanding the role and functions of a manager and to explain the principles, concepts, and techniques that can be used in carrying out these functions. Specific topics include planning, decision-making, organizing, leading, controlling, and innovating.|
|This course uses modern statistical methods for quality control and improvement. It provides comprehensive coverage of the subject from basic principles to state-of-the-art concepts and applications. The objective is to give the students a sound understanding of the principles and the basis for applying them in a variety of situations.|
|MAN202||3||Innovation and Technology Management|
|This course discusses the technology components, technological development process and the characteristics of technological personnel and organization. Students will learn to apply management skills, namely planning, controlling, organizing, leadership, to improve the strength and efficiency of technological innovation.
|This course guides undergraduate students in the full understanding of organization in three levels of analysis: individual, groups, and organization. The dynamics of organizational members in terms of control, planning, interaction are the focus of the class discussion. The instructor enlightens students combining the practical experience of Asian culture with the organization behavior theories in the Western world. The goal of this course is to enable students to understand, forecast, and control organizational events, which finally establish their own knowledge system and practice capacity.|
|This course covers the analysis of industry structure, macro-environment, and evolution. Evaluation of strategic position, behavior, and intent of organizations within industry context. Development of management recommendations for these firms.
|This class investigates the operations management issues regarding production as well as service organizations. The focus of this course is to solve forecasting, inventory, material requirements, production scheduling, and labor management problems using quantitative tools, and to familiarize students with different types of production systems.|
|This course introduces Knowledge Management (KM). Students will understand the identification, process, approaches, and utilities of KM, in order to cultivate their professional competence. The topics will include the basic concepts in knowledge and KM, the keys and process in KM, knowledge transfer and sharing, knowledge use and creation, performance evaluation in KM, knowledge community, and learning organization.|
|MAN303||3||International Trade Practice|
|Law and Practice are designed for professionals engaged in international trade and shipping, including importers and, exporters, in addition to those providing legal services, insurance and logistical support to the trade. The course is suitable for students who wish to develop more specific expertise in these areas.
|MAN305||3||Creative Planning and Entrepreneurship|
|This course will emphasize on the four phases of the learning cycle: 1. Concrete experience, doing and experiencing; 2. Reflection, reflecting on the experience; 3. Conceptualization, learning from the experience and 4. Experimentation. Students will be involved in creating a real life project to demonstrate understanding on creative planning and entrepreneurship.|
|MAN307||3||Business Crisis Management|
|This course deals with major events that threaten to harm an organization, its stakeholders, or the general public. It is a discipline within the broader context of management consisting of skills and techniques required to identify, assess, understand, and cope with a serious situation, especially from the moment it first occurs to the point that recovery procedures start.|
|This course teaches through cooperative learning, teamwork, brain storming and group discussion to develop students’ innovative knowledge and skills. Further, we aim to arouse students’ business practical potential more efficiently in organization planning, problem solving, communication and coordination with workplace teamwork.|
|MAN309||3||New Products Innovation and Development|
|This course discusses new technologies that enable enterprises to gain competitive advantage. Within the severe competition of science and technology, several factors are considered as essential for success, which include a long-term planning, applied research, innovation, product quality, and service. Other contextual factors are also needed such as productivity, free trade, and the legal and social environment. This curriculum emphasizes that science and technology is to create value and to gain competitive advantage by playing an important role in integrating technology with business planning. The course is designed to illustrate the importance of R & D management, technology transfer, organizational structure, project management, regulations for public access, and maintaining a competitive advantage.|
|MAN314||3||Customer Relationship Management|
|This course examines the process by which integrated marketing communications programs are planned, developed, executed and measured. The purpose of this course is to offer students the knowledge and customer service techniques to exceed guests’ expectations. Topics include: communication skills, building and maintaining relationships, customer service via technology and boosting customer loyalty.|
|MAN323||3||Supply Chain Management|
|This course provides a major strategy of time-based competitive advantage. This course aims to introduce concepts and cases, including competitive strategy, the bullwhip effect, customer service and relationships, benchmarking the supply chain, managing the suppliers and purchasing, and reducing lead-time.|
|This course focuses on all facets of the steps needed to successfully manage a project. From planning and resources to budgeting and more. An important goal is to appeal to help those preparing to take the PMBOK certification exams of the Project Management Institute.
|This course covers many in-depth cases of channel management issues. Key topics of this course include the channel environmental analysis, the comprehension of various channel cultures, channel power, conflict management, retailing, and wholesaling. This course offers an up-to-date review of channel strategies.|
|This course covers many in-depth cases of channel management issues. Key topics of this course include the channel environmental analysis, the comprehension of various channel cultures, Channel power, Conflict Management, Retailing and Wholesaling. This course offers an up-to-date review of channel strategies.|
|This course provides both a theoretical and practical approach to planning, analyzing and implementing marketing strategies with a more holistic, systematic and strategical framework. The major subjects of this course include: marketing ethics and social responsibility, marketing roles in the implementation of business strategies, strategic mission, goals & objectives, environmental management, marketing strategy models & selection, financial analysis in marketing plan, implementation and assessing marketing efforts.
|MAR401||3||International Marketing Management|
|The purpose of this course is to combine the theory and actual examples of international marketing. It aims to make students understand international marketing theories through explaining profound theories.
|This course covers the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.
|STA101||3||Probability and Statistics I|
|The intent of this course is to provide the students with the knowledge to make intelligent judgments and informed decisions by interpreting statistics and analyzing data. Among the topics considered are: collecting data, descriptive methods, probability material and inferential techniques.|
|STA102||3||Probability and Statistics II|
|This course covers graphing techniques for presenting data, descriptive statistics, correlation, regression, prediction; logic of statistical inference, elementary probability models, and estimation and tests of significance.
General Education Courses
|Course ID||Cr Hour||Course Title and Description|
|ENG101||3||English Composition 1|
|From the beginning of their studies, future professionals need to learn proper use of language so that the teaching and learning process can be fully achieved. This course enhances and fine-tunes the essential foundations of language: oral expression reading comprehension, and written expression.|
|ENG102||3||English Composition 2|
|This course provides students with the appropriate tools for formal written discourse and different forms of expression, including the narrative, description, dialogue, the art of writing, and other functional forms of expression.
|ENG111||3||Introduction to Literature|
|The course introduces students to the study and appreciation of literature. It explores the literary genres of short story, drama, and novel. There is an option for nonfiction prose as well. The course covers an introduction to literary terminology and an introduction to critical analysis of literature. The emphasis in this course is on contemporary literature. This course is writing intensive. Not available every semester.
|This course provides a general introduction to college mathematics. Students learn the following mathematical concepts in a logical sequence that increases in difficulty as students gain command of a concept: Polynomials, equations, inequalities, the straight line, Cartesian coordinates, functions and graphs, systems of linear equations, logarithms, and exponentials.|
|Designed to prepare students for the study of calculus, this course includes elements of trigonometry such as the definition of trigonometric functions and solving trigonometric equations, and analytic geometry.
|A course in calculus including limits, differentiation, applications of the derivative, antiderivatives, and integration, with examples taken from business settings.
|MATH212||3||Introduction to Statistical Methods|
|A fundamental course in the application of statistics. In this course, students will learn to apply statistical techniques to a variety of applications in business and the social sciences. Student will learn how to solve statistical problems by hand through the use of computer software. Topics include probability distribution functions, sampling distributions, estimation, hypothesis testing, and linear regression.
|This course places an emphasis on behavior and the factors that influence it, as well as on describing the cognitive, affective and personality factors that make up behavior. The knowledge acquired by the students in this course will provide them with a holistic view of man and serve as the basis for understanding other courses related to behavioral science.
|SOC101||3||Introduction to Sociology|
|Students should understand their role in society and be capable of interpreting the social phenomena surrounding them. This course provides students with a basic understanding of how the society functions, and specifically how groups work.
|This course presents to students an interdisciplinary view of science by combining topics from astronomy, biology, chemistry, geology, information technology, and physics. The course draws a connection between traditional science disciplines and helps students understand that future scientific endeavors entail more than one discipline.
|ARE201||3||Esthetics of Life|
|The course encompasses themes in the aspects of eating, clothing, housing, transportation, education, and entertainment in humans’ everyday life, as well as the aesthetics of human cultures, arts, objects, architecture, space, streets, and landscapes.
The teaching method of having discussions on contemporary cultural issues is used over teaching methods adopted by traditional college of arts or traditional aesthetic education.
The aesthetics of everyday life is defined as the subjective aesthetic experiences or impressions triggered by everyday events or objects such as sunrise, sundown, grass, and little flowers. It can also be about a luxury shopping experience of buying a designer handbag or a sense of happiness evoked by taking wedding photos.
|ARE301||3||Living With Design|
|This course is designed to introduce students to the basic concepts and terminology of design technology as it is used in film, visual effects, games, and design. Students will have a better understanding of the different disciplines that collectively make up design production.
|ART408||3||Appreciation of Arts|
|This course provides students an understanding and knowledge of art and music history. In addition, students should attend at least one art exhibition or concert during course. The primary teaching method includes having discussions on musicians and the works of art of different artists. The goal of the course is to guide students to experience the artist’s aesthetics and appreciate the value of musicians.
|This course provides students the opportunity to prepare for life after college. To prepare for a successful job search, students investigate current resources and strategies for planning their future careers, including researching companies, writing resumes, and using social media. Professional networking is discussed also.
Pre-requisite: Senior status